University of New South Wales

UNSW engaged StratWest to support its plans to expand into and engage with Greater Western Sydney.
Key deliverables
  • Defined UNSW’s goals and objectives in Greater Sydney and the benefit for the community.
  • Articulated UNSW’s existing presence, brand recognition, and community outcomes within Greater Sydney.
  • Developed a stakeholder matrix across the public, private, and nonprofit sectors.
  • Conducted a reputational audit to detect key issues and themes relevant to UNSW’s engagement with key stakeholders.
  • Developed a report with recommendations to inform UNSW’s positioning strategy.

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