University of New South Wales
UNSW Sydney engaged StratWest to support its plans to expand into and engage with Greater Western Sydney.
Key deliverables
- Defined UNSW’s goals and objectives in Greater Sydney and the benefit for the community.
- Articulated UNSW’s existing presence, brand recognition, and community outcomes within Greater Sydney.
- Developed a stakeholder matrix across the public, private, and nonprofit sectors.
- Conducted a reputational audit to detect key issues and themes relevant to UNSW’s engagement with key stakeholders.
- Developed a report with recommendations to inform UNSW’s positioning strategy and discussed findings with Chancellor, VC and Board committee.
