We help our clients to understand, engage, and unlock the potential of the Greater Western Sydney market.

About StratWest

StratWest is a dynamic consultancy focused exclusively on the boom region of Greater Western Sydney - Australia’s third largest economy and population. We help public, private, and community organisations navigate hurdles, tell their stories, and engage their stakeholders across GWS.

We specialise in property and infrastructure projects, retail centres, education and health institutions, finance, defence, utilities and manufacturing, arts, tourism and sport sectors, government agencies and not-for-profits.

Relevant experience

Before creating this new, GWS-focused business, most of the StratWest team worked in executive roles at national strategy firm, Taylor Street Advisory and at the Western Sydney Leadership Dialogue. A sample of the team’s collective experience is provided. More is available on request.
CITY OF PARRAMATTA
LIVERPOOL CITY COUNCIL
PENRITH LAKES DEVELOPMENT CORPORATION

Our team has worked with:

GWS is:
Bigger than Brisbane City.
The GWS economy is valued at $169+ billion annually, and is the largest SME market in Australia.
Diverse.
46% of GWS residents use a language other than English at home. This is in comparison to 37% of Greater Sydney residents.
Growing.
GWS accounts for over half (53%) of Greater Sydney’s population now and is projected to reach 4m residents by 2050.
An engine room.
Healthcare & Social Assistance, Retail Trade, and Construction are the top 3 employment industries of GWS residents.
Influential.
GWS voters are increasingly the determinant of Federal and State elections, with marginality, size and growth driving this trend. This dynamic is of major strategic interest to politicians and journalists alike.

Expert advisory board

Our people

Jessica Commins
Director

Jessica Commins is a seasoned property executive, with 20+ years of domestic and international experience advising retail developers, asset owners and operators, and has also worked in Equities Research for Deutsche Bank.

She spent many years at Scentre Group (formerly Westfield) as National Manager, Strategic Research, reporting directly to the Group CEO. She also supported Scentre’s operational strategies and development pipeline and established a global knowledge network for the business by forming a partnership with other Westfield offices in USA & UK. She represented Scentre in external industry forums and was involved with the company’s executive leadership development programs.

Her career history includes economics and planning consulting (Macroplan Dimasi), retail chain potential support (TJX Europe in London), a previous stint with Westfield in Centre Management and as Director of Research & Finance at Taylor Street Advisory. Recent TSA roles included advisory briefs for AMP Capital, QIC Global Real Estate, Inner West Council, Australian Turf Club and Quantium.

Jess holds undergraduate degrees in Economics and Law from the University of Qld, and an MBA from the prestigious Stephen M. Ross School of Business at the University of Michigan (USA).

Brett Towers
Chief Commercial Officer

Brett brings 20 years’ of sales, marketing and stakeholder management experience to his StratWest role.

Brett draws on his extensive knowledge of industry and government networks, to provide advice and support to StratWest’s stakeholders.

He has served in commercial, marketing and strategy roles with Business Events Sydney, Tourism Australia and Luna Park Sydney, and as a policy manager at the Tourism & Transport Forum.

Brett was one of the co-hosts who curated and led the East London Study Tour in 2019 and 2024. He has also helped deliver the Collaborative Leadership Program in recent years – both StratWest initiatives.

His primary interests in the policy sphere include tackling social inequities faced by Western Sydney communities, addressing environmental challenges, and ensuring positive physical, intellectual, and social legacies are achieved.

Faith Halliday
CEO

Faith Halliday is a business executive and experienced collaborator. She holds a Bachelor of Architecture from UNSW and has lived and worked in Australia, North America, and Asia. She is an active optimist, a proven facilitator and a strong advocate for creating sustainable, liveable and connected cities. With her design background, she derives innovative solutions across strategy and client management.

Faith has directed the Western Sydney Leadership Dialogue’s 2019 and 2024 Study Tours of East London and the 2022, 2023 and 2024 Collaborative Leadership Programs. She is an honorary Board member of the Parramatta Women’s Shelter, and an active advocate for the Clontarf Foundation, the Rev. Crews Foundation, and other regional not-for-profits. She recently chaired the Western Sydney Leadership Dialogue’s Central River City Revitalisation Group – a working group established to unlock the potential of the CRC.

Faith has been involved in executive stakeholder engagement, corporate strategy and major infrastructure bid advisory projects for a range of public, private, and not-for-profit organisations.

Discover the team