MTR
The team was engaged by Hong Kong-based MTR to conduct a perception study examining the company’s standing in the NSW transport infrastructure market, after it had won the contract to operate and maintain the North-West Metro.
Key deliverables
- The study was designed to help inform its strategic approach to stakeholder management and future business opportunities in Australia, including joint ventures and bids on major rail projects.
- The project accessed high-level government and industry stakeholders, with results providing valuable insights into MTR’s perception and an evidence base to support reactive measures.
- A final report was delivered tabling a discreet analysis of MTR’s standing and included recommendations to guide its ongoing approach to major infrastructure bids and operational engagement.
- Sensitive issues of foreign ownership and control of strategic infrastructure were assessed for MTR.
