Sydney Motor Sport Park
The brief was to enable local community and key stakeholder support for the evolution of SMSP’s facility from a racetrack to an innovation precinct.
Key deliverables
- Drafted and curated messaging to drive a positive narrative, prepared submissions to state regulatory bodies, and highlighted the comparisons of SMSP to UK’s Silverstone Park.
- Analysed public policy settings and the extent to which SMSP could work within them.
- Designed and hosted key stakeholder workshops to seek feedback and build third party support.
- Utilised media contacts and networks to promote the benefits of extending SMSP’s operating hours.
- Quickly secured a multi-million-dollar infrastructure package from the NSW Government for SMSP lighting in the lead up to the 2019 State Election.
- Devised and executed a stakeholder engagement strategy for government lease extension - backed by Zen Energy partnership to build huge battery storage facility at Eastern Creek.
