Penrith Lakes Development Corporation
The PLDC Board turned to us to address its sub- optimal relationship with the NSW Government and fix its media profile.
Key deliverables
- We rebuilt bridges with local and state government to aid planning approval for commercial, residential, agricultural, and tourism uses at the old quarry.
- Improved relationships between PLDC and politicians despite repeated flooding incidents, marginal seat redistributions, ministerial reshuffles, and the changing mood of radio shock-jocks.
- Acted as broker with potential developers and financiers of the movie studios, restaurants, and commercial investment opportunities and briefed the board regularly.
- Launched re-branding as ‘Western Sydney Lakes’ at the Boomtown Summit, with major metro TV and press coverage – as part of separate PR brief.
- Helped secure state funding for WSL beach park.
