EY engaged team members to provide strategic advice to guide its Greater Western Sydney market entry strategy, as its Partners considered launching a regional office.
Key deliverables
  • Provided a comprehensive report of the region’s geography, demography, economy, politics, and stakeholders, and the implications of these for EY’s market entry strategy.
  • Helped EY build its brand and reputation in Western Sydney, including partnering on knowledge leadership, events, and PR initiatives.
  • Development of a target stakeholder list with context around roles and relationships to inform any further engagement that may be necessary to pitch EY’s credentials.
  • Facilitation of access for EY to the Canterbury- Bankstown Forum, and the provision of required background and additional insights associated.
  • Recommendation of regional NGO Boards where EY Partners could serve as honorary board members.

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